Email is one of the best marketing channels in existence and every website should be collecting emails and communicating with their list.
Stage #1: Collection
Lots of visitors come to your website, and most of them aren't ready to buy just yet. Maybe you sell a big-ticket item and they need to consult their spouse - maybe they got distracted by a phone call or email, or maybe their boss just walked into the room - whatever the reason, the fact is most people don't buy on the first visit. So if you don't remind people that you exist, most people will forget about you.
So - collect those emails! Whenever we setup metrics for clients, the first goal we setup is almost always related to turning their visitors into newsletter subscribers.
Stage #2: Communication
So you have a decent-sized list? Perfect! Let's start communicating. Research shows it takes several visits to a website before making a purchase. Whenever we run a newsletter campaign our clients are amazed at the number of people that respond. The phones are ringing off the hook, and people are buying and the products they are buying aren't even related to the campaign! The reason is they were reminded of your company. The email came in, something clicked, they went back to the site, started salivating and finally called. As you grow your list over months and years it will become one of your main marketing channels - a channel that is cheap to market to and remarkably effective. A channel that has been communicating with you for years.
KaizenSEO can manage the process from start to finish. The first step is to order the Conversion Report.
