Pricing for the Setup of Pay Per Click Campaigns

We charge a flat rate for the setup of PPC campaigns. We do not markup the cost per click like some other Ad Agencies. A preliminary fee of $500 is charged for Keyword Research, which will get you an exhaustive list of keywords that apply to your business. This fee is waived if you ordered an SEO Report.

After the keyword targetting is defined, a campaign creation fee of $500 covers campaign creation and Ad Group organization. Ad Groups setup is charged at $30/Ad group, this setup inculdes all the keyword input, the writing of 2 ads for each ad group, and suggestions for customized landing pages.

Pricing Example:
To setup a 10 adgroup (approx. 50-100 keyword) campaign would cost $1050 (plus the cost of clicks which is paid to Google and varies depending on industry - anywhere from 10 cents to $10 per click).

Maintaining Pay Per Click Campaigns

Maintenance of campaigns is extremely important to ensure that you are constantly lowering your bid costs while maximizing traffic. We charge $20/ad group for maintenance - this involves split testing ad copy and headlines, suggestions for splitting landing pages for large volume ad groups, rank throttling to find the sweet spot for ROI, and pausing inefficient ad groups. Maintenance is suggested for an adgroup whenever both it's ads have received 80 clicks.

In the above example, if you're 10 adgroups each receive 160 clicks a week (1600 clicks total), they would each require weekly maintenance, at a total cost of $200/wk. Considering maintenance will often drop your Cost per Click (CPC) by up to 50%, and that most ads are in the $1/per click range, the $200 will save you up to $800 per week, permanently.