For the Love of Beads
E-commerce Design

For the Love of Beads required a complete overhaul of their previous identity. The design was to be cutesy and crafty, tailored to the demographic. We created new logo, as well as Nibler - the FTLOB Mascot!

The site included E-Commerce capabilities through both Paypal as well as a standard online Credit Card merchant.

For the Love of Beads
Photography

We photographed over 1000 products for FTLOB, and also trained one of their employees on how to construct a simple light box and take photos.

For the Love of Beads
Content Management System

The CMS we customized for FTLOB acted as a hub for the owners and managers to run the entire business. They could check and fulfill open orders, restock product, see sales reports for products, categories, access their CRM and add/edit pages all in one place.

For the Love of Beads
Customer Relationship Management

The CRM we customized for FTLOB included automatic followthrough sequences for all customers, with 3 different sequences with 5 contact points each. It also implemented a rewards point program, as well as retention campaigns for any customers that hadn't ordered in awhile.

For the Love of Beads
Point of Sale with Inventory

The POS we developed for FTLOB includes a custom inventory system with automatic print-out mailing labels, emailed invoices and reporting. Completed orders would automatically adjust the inventory, and when stock was low a re-order report would be generated.

For the Love of Beads
Email Marketing for FTLOB

FTLOB relies heavily on loyalty from repeat customers, so bi-weekly newsletters were a must. People who added product to shopping carts were also delivered into a followthrough sequences to optimize sales.

For the Love of Beads
User Generated Content

Customer reviews, surveys, and a gallery were all used to generate content and a sense of community for FTLOB.

We created a rewards program and issued Reward Points for any contributed content - those points could be redeemed for product.

For the Love of Beads
Custom Contest

As a way to launch FTLOB's blog, we created a fun Easter Egg Hunt on the website. It was marketed to blogs and spread over Twitter and Facebook.

The contest received a lot of positive attention, and was FTLOB's strongest month of sales to date.