Have you ever had an argument with someone - maybe that including a certain design on your homepage would increase sales? Running a split-test will give you the definitive answer.
The process is simple - show one version of your page to half of your visitors, and the other version to the other half. Run the test until you get enough people to make a decision, and check to see which was more effective. Rinse and repeat.
KaizenSEO will consult with you and suggest improvements based on tried and true usability principles. We will then monitor these experiments and provide you with the reporting to conclusively say which version was better, and by how much. It is the key to creating a constantly evolving sales machines.
